Essay on Under Armour Company Analysis - 2581 Words

When our professor first presented this project paper to us my mind began to wonder. What is a good company to research and present it to my fellow classmates. My first selection was â€Å"Chik-fil-a†, but I wasn’t sure if we could write about fast food franchises. So I continued to brainstorm about a topic to expound on, even going as far as in asking my buddies and co-workers for suggestions. â€Å"Walmart†, â€Å"National Football League†, â€Å"National Basketball Association†, â€Å"Nationwide Insurance†, and â€Å"LG† were a few ideas that were presented to me. A few of those sounded ok but none really grasp my attention. As I was visiting an outlet mall, I came across Nike store. â€Å"Wow that’s going to by my topic of choice†, is what I told myself. Week†¦show more content†¦This soon led to him using $20,000 of his own money, $40,000 from credit and a small business loan of $250,000. (Under Armo ur, 2013) 12 months later, he found himself making his first official pinch to Georgia Tech University. They found interest in his product and decided to wear it as their official team apparel. Shortly after, he found himself supplying performance apparel to more division one football teams and over 24 National Football League teams. He relocated his company from his grandmother’s basement over to the current Under Armour headquarters in Baltimore, Maryland. In 1999, Warner Brothers contracted Under Armour to outfit the actors for two movies, â€Å"Any Given Sunday† and â€Å"The Replacements†. The athletic apparel was a success and in 2003 the brand had its first official commercial. As the years progressed, Mr. Plank developed a method for retaining clients. He believed in that if you created a product for the people who appreciate it, and then it will sell itself. Furthermore, success was sure to come around, yet rather quickly than he anticipated. BEST IN THE UNITED STATES Under Armour is a great American success story by a young man with the determination to succeed in life. Mr. Plank grew his company by being different and becoming flexible in working in smallShow MoreRelatedCompany Analysis Of Under Armour1076 Words   |  5 Pages Company Analysis of Under armour November 4th 2015 Management 300-101 Joshua Cooper 11/15/2015 Analysis of Under Armour Induction: Ever since the creation of the well-known body wear Under Armour in 1996, Kevin Plank s formal University of Maryland football player. The band has under gone rapid expansion and popularity throughout the world today being that it all started in a basement. It has taken over the performance workout apparel market in the United States andRead MoreCase Analysis : Under Armour1367 Words   |  6 PagesCase Analysis: Under Armour Situation Analysis I chose the article â€Å"Under Armour is Crushing it, Thanks to Steph Curry.† The article began by explaining how Under Armour recently became a dominant company in the sports apparel industry. Footwear sales are up 64% from the first three months of 2016, and overall sales have increased by 30%, largely due to overseas business. The reason for this continued success? Stephen Curry. In 2013, Curry’s contract with Nike expired and he chose to endorse UnderRead MoreThe Stock For Under Armour1595 Words   |  7 PagesNike playing on the large stage of sport apparel and shoes, another company is rising to the occasion, Under Armour. With growing interest and production, Under Armour is taking the fast track to becoming a big rival to the other sports companies. This group has chosen to research and analyze the stock for Under Armour. Under Armour was chosen as this group’s investment because it had high PE ratio compared to the other companies researched. Research began on October 5th 2015, with a closing priceRead MoreThe Competitive Forces Confronting Under Armour Essay1541 Words   |  7 PagesUnder Armour An event such as the Olympic Games is an opportunity for manufacturers such as Under Armour to sponsor the national team from where the company is founded. In this case, Under Armour got the contract of developing the suits for the U.S. National Speed Skating Team. While companies such as Adidas could potentially provide the suits, Under Armour has the advantage of being an American company. While Nike is a direct competitor, speed skating is not something is commonly attracted to massesRead MoreThe Marketing Strategy Of Kevin Plank Essay1210 Words   |  5 PagesKevin Plank has founded Under Armour after noticing the failure of their sport jersey (Under Armour, 2015). Since that time Under Armour went public and is part of American well-known sport gear maker. In this pose, the company produces its production focused on inner various sports wears on a global stage (Under Armour, 2015). Identically, Plank’s business becomes emerging in the sport apparel industry. Likewise qua lity and innovation are important to maintain an acceptable competitive level withRead MoreUnder Armour -- Industry Analysis Essay999 Words   |  4 PagesSeptember 2013 1. Situation analysis A. General Environment Sociocultural/Demographic – Under Armour was able to build its brand image through extensive sponsorship. Under Armour now provides gear to the NFL, MLB, MLS, NHL the USA baseball and Ski teams including other professional leagues abroad. In 2005, Under Armour was supplying over 100 NCAA division I-A football programs and 30 NFL teams. Only four years since its founding Under Armour had become a globally recognized brand, and was stillRead MoreUnder Armour1100 Words   |  5 PagesIBM 4711 International Strategic Management Under Armour: Working to Stay on Top of Its Game Perform a STEEP analysis to understand the general environment facing Under Armour. How will the firm be affected by external factors? Ans. Each factor under STEEP analysis giving Under Armour more information about how company should adapt itself, in order to be survived in the market. Let’s see the effects of these external factors to the company’s strategies each by each. Social factor Demographics Read MoreUnder Armour Company1179 Words   |  5 PagesUnder Armour, founded in 1996 by CEO Kevin Plank, is a non-financial company that is publicly traded on the New York Stock Exchange. Under Armour supplies an array of sports equipment, clothing, and sports accessories, but mainly focuses on hi-tech innovative products for athletes. Plank, a former University of Maryland football player created the idea of Under Armour in his grandmother’s basement. Plank noticed during a football practice that his compression shorts would stay dry, however, he hadRead MoreThe Impact Of Marketing On The Athletic Apparel Market1233 Words   |  5 PagesThe other companies are established and credible brands that work on global scales. A smaller company would most likely not gain enough traction in this already competitive market to stay relevant even if they selected niche markets since the established companies cater to such a wide demographic of customers. (David 144). Other clothing brands have the ability to start manufacturing athletic apparel to take away market share and diversify their portfolio. Thus, existing apparel companies could enterRead MoreSwot Analysis Of Under Armour987 Words   |  4 PagesExecutive Summary Under Armour is a company that always strives to do better. They are currently trying to expand globally. While Under Armour has higher quality than most of its competitors, the cost of their merchandise is still a lot less than competitors. There are many threats to a highly-competitive sports clothing company such as Under Armor. Like many companies in the retail industry they are faced with the increasing costs of their materials and shipping expenses. Under Armour is trying to connect